Banking has a name.

Reinventing Banking. For Everyone. Simple. Intelligent. Personal. George is an innovation by George Labs of Erste Group.

Money is personal.
So should be banking.

For 5 million Europeans, George is their digital financial companion who helps to actively manage money like a pro: by providing access, control and guidance for everyone, everyday, everywhere.

George combines design, technology, and personality into a comprehensive digital banking experience that simplifies and improves your very personal financial life.

George already rocks banking in Austria, Czech Republic, Slovakia and Romania. More countries, such as Croatia and Hungary, are about to open up for the pan-European platform that transforms banking with digital g(e)orgeousness.


Designed to
uncomplicate money.

(Financial) life is complicated enough. 
George stands for simplicity, clarity 
and reliability.

Let George do it! Imagine a self-adapting transaction, the first really intelligent address book, a modular dashboard that shows what really matters and reflects your individual needs and preferences. Experience online trading as smooth as George, import accounts with other banks or learn what happens to your money if you get married or change your job. George wants you to be in control of your financial life: Get empowered to make confident and well-informed decisions that shape your financial future.

Open banking with one face, one voice, one name. And many plugins.

The future of banking is open and platformisation is the name of the game: PSD 2, bring it on!

From the very beginning, George has been created as a platform open for external partner and service providers. As long as they are real solutions for real user problems, George welcomes ideas with open APIs and a modular architecture. As a true “Master in Openness” (Innopay’s Open Banking Monitor), George is exceptionally customisable and flexible.

Single feature-focused fintechs come and go, but George assembles innovation in a comprehensive eco-system of partners where all your finances find a home.

Be open to the future. Be George.

We create George with empathy. And we make banking simple, intelligent and personal again.