About Language, Financial Literacy, and Cultural Implications.

Money is important. But there’s more needed in time of crisis. George speaks Ukraininan now. This way, people who had to flee Ukraine in the face of the Russian war have now access to their finances even if they don’t speak English. It is however, not only about the pure words in a different language but also about habits, cultural impacts and shared knowledge.

When Russia invaded Ukraine on 24th of February, it was immediately clear that George will support those affected by the war. The first step was the charity function. With this, users were able to donate directly in the George app to charity organisations. This way, over 12 299 000 € were raised until today. A big Thank You to everyone who stood up in solidarity and helped.

The monetary aid, however, is not the long-term, sustainable form of support, George wants to offer. To provide easy access to George, he learned how to speak Ukrainian. His language teacher is Yaroslav Omelchenko, who himself had to flee the war in Ukraine. Leading both initiatives is Christa Maier, Chapter Lead of Product Owners and George Product Officer. Both joined the podcast to talk about George’s new language skills and everything else that is involved.

“It’s not only about pure words or pure language but also culture, the common habits, common usage of banking within the other country. It is also about financial literacy”. (Christa Maier)

Just a few days after releasing the Ukrainian version of George, some feedback already trickles in. We are not only proud of the achievement, of George’s new language skills but also consider the initiative as successful so far.

“It’s already a success. Ukrainian people here in Vienna talk about in our chat groups. They use George in Ukrainian and spread the word”. (Yaroslav Omelchenko)

Tune in for interesting insights in language learning of an app, how the future of the initiative looks like and what we wish our Ukrainian users. Приєднуйтесь та слухайте прямо зараз.


Anna-Lisa Bilis

Anna-Lisa Bilis

Lisa is a copywriter at George Labs. If she had a companion, it would be a copycat. Her passion for (bad) puns is matched only by her love for drawing.

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