It started with a name: A personality affects UX for millions.

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The George Podcast is here. And it came here to stay. Get ready to meet the people who give banking a name. Find out what they’re working on, what inspires them and how they create experiences for 5 million users across Europe.

With its first episode, the newly launched series of interviews introduces the work, thoughts and genius of our Senior Copywriter, Dag Zimen. Who, with his brilliantly playful writing, turned lines of code into a recognisable persona. George is friendly and helpful, and surprises with his genuinity. He is intelligent without being a know-it-all. And charmes with his most admired trait: George has just the right amount of wit up his sleeve.

If you give a name to a product, you also need to give it a personality. Which had many effects on the style of copy and the tone of voice.

Stay tuned for more episodes coming your way!

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Daniela Goldgruber

Daniela Goldgruber

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