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Dag Erik Zimen

Dag, the voice and story-teller of George. As senior copywriter at George-labs.com, he gives George a tonality, a personality, a few typos and hopefully some wittiness.

Pride or pinkwashing: brands, employers and the rainbow.

George does it. Public transport and Heineken do it. TikTok and VW do it. Even UEFA tries it – after banning it: Flying the rainbow flag. Some corporate rainbows may be really proud, some are obviously hypocritical. But while an EU member in the 21st century is prohibiting all “promotion” of non-heterosexuality, aren’t even the most pinkwashed signals of LGBTQI acceptance potential lifesavers?

Read More »Pride or pinkwashing: brands, employers and the rainbow.