Pride or pinkwashing: brands, employers and the rainbow.
George does it. Public transport and Heineken do it. TikTok and VW do it. Even UEFA tries it – after banning it: Flying the rainbow flag. Some corporate rainbows may be really proud, some are obviously hypocritical. But while an EU member in the 21st century is prohibiting all “promotion” of non-heterosexuality, aren’t even the most pinkwashed signals of LGBTQI acceptance potential lifesavers?
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